Fashion buyers no longer shop just during traditional market periods. A JOOR survey revealed that 66% of buyers are always on the lookout for new brands and products to add to their assortments. This means opportunities exist throughout the year, but only if your brand is prepared to meet buyers where they are.
Apply year-round selling strategies using JOOR, so you can keep buyers engaged and drive consistent growth throughout the year.
Expand Your Reach with a Global Network
Success in year-round selling depends on access to buyers across multiple markets. Seasonal slowdowns in one region often mean peak demand in another.
On JOOR, you can:
- Prospect to buyers worldwide using Find New Retailers.
- Join JOOR Passport shows to reach targeted regions or categories.
- Expand visibility in both established and emerging markets.
Related Resource: How to Find and Connect with New Retailers on JOOR
Keep Buyers Engaged with Digital Showrooms
A digital showroom gives buyers the freedom to shop your collection 24/7, no matter the time zone. With JOOR, buyers can view, build, and submit orders instantly, while you retain control with order approvals.
This flexibility saves both buyers and brands time, reduces barriers, and ensures your products are always available to shop.
Result: By setting up a digital showroom, you make your collections accessible around the clock, enabling faster order submission, reducing missed opportunities, and strengthening buyer relationships through convenience and availability.
Build Balanced Collections
Year-round selling doesn’t mean you need endless new collections. Instead, the most successful brands balance seasonal trends with strong evergreen styles that consistently perform.
With JOOR, you can:
- Showcase core styles alongside seasonal designs in linesheets.
- Highlight best sellers with badges, to help buyers make quick, confident decisions.
- Use custom linesheets to spotlight the right mix for each retailer.
Related Resource: Creating and Customizing Linesheets
Design Interactive Linesheets
Interactive, shoppable linesheets make it easy for buyers to build orders quickly. Personalizing them to each retailer’s market or upcoming events increases order success.
On JOOR, you can:
- Add images, product details, and seasonal notes.
- Create retailer-specific assortments that align with customer demand.
- Use the simple “add to cart” functionality for seamless order building.
Offer Flexibility Buyers Value
Buyers want flexibility in both ordering and payment. Small test orders, extended payment options, and partial payment options all help reduce retailer risk, and increase your chances of repeat business.
With JOOR, you can:
- Support partial payments to ease cash flow planning for buyers.
- Allow for smaller minimum order quantities to encourage first-time orders.
- Allow options for external payments.
- Offer flexibility on ordering windows, making it easier for retailers to buy closer to delivery dates.
Build a Captivating Brand Profile
Collaboration opportunities don’t always come from new product drops. Much of it comes from the story you tell about your brand. A strong, compelling JOOR profile helps buyers understand your values, product positioning, and what sets you apart.
Use your profile to:
- Showcase your brand story and mission clearly.
- Highlight unique selling points, such as sustainability or craftsmanship.
- Feature high-quality imagery that reflects your aesthetic and captures attention.
The stronger your profile, the more likely retailers are to reach out for collaborations, exclusives, and activations that drive revenue.
Related Resource: How to Create a Strong Brand Profile on JOOR
Prioritize Strong Communication
The foundation of year-round engagement is consistent, transparent communication. Whether via JOOR Messaging, email, or calls, being proactive with updates and responsive to inquiries builds trust, and repeat orders.
Result: Brands that communicate consistently with buyers report higher reorder rates and stronger long-term partnerships.
Key Takeaway
Year-round selling is about being ready when buyers are. With JOOR’s tools such as Digital Showrooms, Linesheets, Passport Shows, JOOR Pay, and Messaging, you can create continuous opportunities, nurture stronger buyer relationships, and drive steady wholesale growth.