Across the wholesale fashion industry, product cycles are accelerating. Buyers are ordering closer to delivery dates, prioritizing evergreen styles, and increasingly seeking inventory that can ship immediately. JOOR’s latest data confirms these shifts, and highlights how brands can adapt to meet changing retailer expectations.
This article outlines how these industry changes impact your wholesale strategy, and how JOOR’s Ready-to-Ship workflows and Passport showcases can help you strengthen buyer engagement and convert in-season demand.
How the Market Is Changing
Retailers Are Ordering Closer to Delivery
Over the past five years, JOOR transaction data shows a 66% decrease in the number of days between order placement and shipment - from 253 days (2019) to just 86 days (2024).
What this means for brands:
Retailers increasingly rely on shorter lead times to reduce risk and manage inventory more accurately. Brands with ATS (available-to-sell) inventory have a greater advantage in capturing these shorter cycle orders.
Evergreen Styles Are Driving More Sales
Evergreen styles now represent 47% of GMV on JOOR, up from 37% in 2019. These consistent performers have become essential to both brands’ and retailers’ assortments.
What this means for brands:
Focusing on bestsellers and evergreen products, ensures you can meet ongoing demand, even outside traditional market seasons.
Retailers Need In-Season Availability
With upcoming tariff shifts impacting pricing, many retailers are looking to place orders earlier, and receive products sooner, to preserve margins. Quick access to ATS inventory provides flexibility during uncertain market conditions.
What this means for brands:
Offering ready-to-ship inventory helps buyers respond faster to trends, protect their margins, and place replenishment orders more confidently.
How JOOR Helps Brands Capture This Demand
Make Your ATS Inventory Easy for Retailers to Shop
Brands can highlight ready-to-ship product on JOOR by:
- Ensuring inventory quantities are up to date
- Featuring bestsellers and evergreen styles prominently in linesheets
- Using Passport showcases to drive visibility among globally active buyers
Result: Retailers can quickly identify which products are available immediately, increasing your likelihood of converting in-season demand.
👉 Related Resource: Managing Inventory Visibility on JOOR
Participate in JOOR’s Ready-to-Ship Showcases
JOOR’s Ready-To-Ship Style events are designed to bring together brands with ATS inventory and retailers actively shopping for products that ship immediately.
Participating brands benefit from:
- Increased visibility to retailers prioritizing short lead times
- Opportunities to move current-season inventory
- Exposure alongside premium, curated brand selections
- A strong match with retailers seeking to react to real-time demand
Result: Higher engagement from buyers who are shopping with urgency and intent.
👉 Related Resource: Understanding JOOR Passport Shows
Use Evergreen Styles to Drive Consistent Orders
With evergreen products now accounting for nearly half of sales on JOOR, long-term successful brands strategically position these items year-round in their digital showrooms.
Actions brands can take:
- Maintain core styles in active linesheets
- Use custom linesheets to showcase evergreens for specific retailers
- Keep evergreen imagery and descriptions up to date
Result: Stronger reorder potential and consistent revenue outside traditional market cycles.
👉 Related Resource: Creating and Customizing Linesheets
Keep Linesheets Updated and Shoppable
Retailers looking for immediate product need to see accurate and complete information. Ensure your linesheets include:
- Updated ATS quantities
- Clear delivery windows
- High-quality product images
- Accurate variant and pricing details
Result: Reduced back-and-forth with buyers and faster order confirmation, enabling reorders to be more effecient.
👉 Related Resource: Managing Reorders on JOOR
Key Takeaways for Brands
- Retailers are shopping closer to delivery, making ATS inventory increasingly valuable.
- Evergreen styles remain strong drivers and should be consistently promoted.
- Brands with clear visibility, accurate inventory, and strong digital presentation are best positioned to capture in-season demand.
- JOOR’s Ready-to-Ship workflows and Passport shows help increase visibility for brands with available stock.
Next Steps
If you’d like to feature your ready-to-ship inventory or participate in upcoming Passport showcases, reach out to your JOOR Account Manager or Customer Service Manager to learn more about available opportunities.