Identifying the right retail partners is essential to growing your wholesale business - but researching new stockists, qualifying leads, and securing the right buyer contacts can be time-consuming. JOOR Discover is designed to streamline this process by helping brands find well-matched retailers quickly and efficiently.
Whether you’re expanding into new regions, targeting specialty stores, or looking for partners that align with your price point and category, JOOR Discover provides a targeted, data-driven approach to prospecting.
What Is JOOR Discover?
JOOR Discover is JOOR’s wholesale matchmaking tool that enables brands to search, filter, and connect with authenticated retailers across more than 150 countries. It gives brands access to detailed retailer profiles, with information such as categories carried, price point, brand mix, and customer demographics which assists you to identify the best partners for your business.
Result: You spend less time researching and more time engaging with retailers who are a genuinely strong match for your brand.
How Discover Helps You Reach the Right Retailers
Targeted Search Across JOOR’s Global Network
With filters for region, market type, product category, price point, and more, Discover helps you narrow your search to the retailers most likely to carry your brand.
- Search through JOOR’s authenticated retailer directory
- View detailed, buyer-approved retailer profiles
- Identify matches based on assortment needs and brand alignment
Result: Faster, more accurate prospecting with better-qualified retail leads.
👉 Related Resource: Finding New Retailers Using JOOR Discover
Enter New and Growing Markets Confidently
Retail trends change quickly, especially in categories like specialty retail and independent boutiques, which have grown significantly on JOOR over the last five years.
Discover helps you:
- Identify retailers in emerging or high-growth markets
- Expand distribution into regions that align with your strategy
- Diversify your network to reduce overdependence on any single market
Result: More stable and scalable growth across multiple geographies.
Streamlined Outreach With Buyer-Friendly Templates
When you find a retailer you want to connect with, Discover provides an outreach template designed to highlight your brand clearly and professionally. Each message delivers the information buyers expect when evaluating new brands: visuals, product highlights, collection context, and pricing where relevant.
Additionally, JOOR’s Prospect Feature helps you:
- Track outreach history
- Manage replies
- Follow up with retailers
- Organize all prospecting activity in one view
Result: More organized, consistent, and successful outreach conversations.
👉 Related Resource: Using Prospect Feature to Manage Conversations
Higher-Quality Leads and Better Conversion Potential
Because retailers on JOOR have authenticated profiles and actively use the platform to place wholesale orders, JOOR Discover significantly improves your chances of connecting with buyers who are ready to explore new partners.
Brands using JOOR’s prospecting tools consistently report:
- Stronger engagement rates
- Higher-quality conversations
- More efficient follow-ups
Result: A more predictable and effective approach to building long-term wholesale relationships.
Tips for Getting the Most Out of JOOR Discover
1. Ensure Your Brand Profile Is Updated
A strong profile increases buyer interest when they view your outreach.
Make sure your:
- Brand story is clear
- Aesthetic is well represented
- Images are high quality
- Linesheets are complete and up to date
2. Tailor Your Message to Each Retailer
Even with templates, personalized outreach resonates more. Reference the retailer’s product categories or customer base where possible.
3. Create Dedicated Linesheets for Prospecting
Publish a clean, curated selection of core styles, bestsellers, or seasonally relevant items to share with prospects.
4. Follow Up Consistently
Buyers appreciate professionalism and clarity. Use the Prospect feature to stay organized and maintain the right cadence.
Why JOOR Discover Matters
Finding the right wholesale partners should strengthen, and not strain your operational workload. JOOR Discover helps brands:
- Reach the right buyers quickly
- Expand intelligently into new markets
- Build long-lasting partnerships
- Increase visibility across JOOR’s global ecosystem
By using Discover consistently, brands can grow their distribution in a more targeted, efficient, and scalable way.