- Video Tutorial
- Key Features & Functionality
- Retailer Interaction with the Outreach
- Key Tips for a Successful Outreach
Overview
JOOR is committed to providing brands with a seamless way to discover and connect with prospective retailers. Our latest features enable brands to craft and send personalized, visually engaging communication to new retailers. By utilizing these features, brands can efficiently reach out to new retailers and maximize their chances of securing new partnerships through JOOR.
Video Tutorial
Key Features & Functionality
To Access this feature, Navigate to Connections >>Find New Retailers.
Then click a prospecting retailer profile you wish to reach out to.
Once you are within the retailer profile, Scroll to the “People” section to see the “Contact” button for any unconnected retailer.
“Contact" Button on Unconnected Retailer Profiles
- The “Contact” button will appear on all unconnected retailer profiles under the "People" section, and its location will vary depending on the buyer’s information setup:
- Buyer Info Card: If the Retailer has any contacts or buyers with published information on their profile, the contact button will appear beneath each individual contact.
- General Contact Card: If the Retailer has no buyers or contacts added, a general contact button will still be available in the People section.
- Once a buyer has been contacted by a brand user from the same account, the "Contact" button will be replaced with a notification. This message will inform other brand users on that account that the buyer has already been contacted, providing details such as who initiated the contact, when it was made, and a link to the message thread.
Note : If a new Buyer Info card is added to a retailer's profile after an outreach has already been sent to an account that previously had no Buyer Info cards, a tooltip will appear next to the “People” section. This tooltip will notify the user that an Outreach has already been sent to the account.
Contact Form Fields: Brand to Retailer
Clicking on the contact button will take you to a new outreach contact form. You can easily personalize and send content as it relates to the retailer you are reaching out to.
Note: Once a buyer is contacted, only one brand rep from the same account can send an outreach to that buyer. Further communication with the said buyer is only possible if the retailer replies via “Messages”.
Contact Form Fields Include:
Brand Details: On the left sidebar, you’ll find key brand information, your user profile name and title, and a widget to set the product Categories and Wholesale Prices you want to share with retailers. You can add up to three product categories and their corresponding price ranges.
- NOTE 1: Buyers are often busy, so be sure to include your social media links and website for easy access. These can be added and updated through your Custom Profile.
- NOTE 2: Buyers tend to focus on specific categories and price points, so make sure to highlight the most relevant ones. You are required to include at least one category and wholesale price, with a maximum of three in total.
- Sales Rep Details: Pulled from the “User Profile” section. A “Display Name” is required. If your user profile is not set up, a message will prompt you to add at least your name before moving forward. To update or create your profile, go to the navigation bar, click on the Gear Icon>>My Settings>>User Profile.
- Categories & Wholesale Prices: Add up to three product categories and price ranges.
- Subject Line: A 65-character subject to summarize outreach(Including spaces).
- Hero Image: You are required to include/add one hero image to showcase your brand's visual identity (1000x300 px recommended (wxh) .jpg or .png).
- Personalized Message: Include a short 500-character message to the buyer.
- Attachment (optional): You can attach files to provide further information (PDF, JPG, PNG, etc.).
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Featured Linesheet: You must attach a linesheet and hero image, but prices will not be visible at this time.
- Linesheets must be public. The dropdown to add linesheets will present brand users with all public linesheets on their account only.
- The recommended image size & format for the linesheet hero image is 1000x300 (wxh) .jpg or .png.
- Linesheet preview will include: linesheet name, linesheet hero image, linesheet delivery window, and a preview of the first 8 products on the linesheet.
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Save Template - Take advantage of the "Save Template" feature to store pre-filled information, making it easier to reuse the form for the future.
- Only one template can be saved at a time, and each time a new template is saved, it will overwrite the previous one.
- Templates are saved at the individual user account level, meaning they won't be accessible to other users or even to the same user on different accounts.
- NOTE: When creating a new outreach you can quickly load a saved template by selecting the "Use Template” feature/option.
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Sending the Outreach - Once you have added all the information, Click on “Send” to send your outreach to the retailer.
- You will see a confirmation once the Outreach is sent.
- Once an outreach has been sent, the only way for you to access it is through a link provided in the “Messages” section.
Indicators that an Outreach has been Sent
When an outreach is sent to a retailer, an indicator will appear on the retailer’s profile in the "Find New Retailers" section. This ensures all brand users know that outreach has been initiated.
Retailer Interaction with the Outreach
Retailer Outreach Digest Email
Retailers will receive a daily digest email summarizing all Outreach connections sent to them by brands. The email will contain the latest outreach contacts in reverse chronological order. Retailers can respond through the platform's messaging system.
NOTE: When a retailer tries to reply to an outreach email, a response will be sent from noreply@jooraccess.com. Retailers will receive digest emails at 9 AM EST, including weekends.
Retailers View of the Outreach - In Platform
Retailers can access their Outreach’s from Brands through their JOOR Messages feature and reply directly from within the platform. Outreach messages include the linesheet preview, but no pricing is visible.
- Retailer users will be able to access the outreaches sent to them via a link in the digest email(will then be redirected to login into the platform).
- Mobile view of the outreach view is not supported.
Key Tips for a Successful Outreach
- Only One Contact Per Retailer: Once a colleague has contacted a buyer, no additional outreach can be sent by another user from the same brand account unless the retailer responds to the original outreach.
- No Autosave: Always save your progress before leaving the outreach contact form, as any unsaved changes will be lost.
- Attachments: Including PDFs or images can enhance your outreach. Utilize these formats to provide additional information.
- Hero Images: Make sure your hero image is eye-catching, high-quality, and properly sized to capture the buyer’s attention.
- Subject Line: Buyers are pressed for time, so the subject line must make a strong first impression. Use a few key descriptive words that highlight your unique product offering or brand identity.
- Visuals Matter: A strong visual representation is essential. Ensure your hero image is high-resolution and accurately reflects your brand’s aesthetic.
- Personalized Messages Work: Buyers are unlikely to respond to mass emails. To increase the likelihood of engagement, write a concise, personalized message that shows you’ve researched the retailer and explain why you’re specifically reaching out to them.
- Lookbook Attachments: Attaching a lookbook can offer buyers a deeper visual dive into your product offerings, giving them a better sense of your brand.
- Mobile View: Currently, mobile views of outreaches are not supported. Buyers must use a desktop or laptop to view your outreach.
These tips are designed to help you maximize the effectiveness of your outreach and improve your chances of connecting with retailers.